WHY VIDEO IS GREAT FOR EVENTS & EXHIBITIONS
Video is a very versatile medium and can be used almost anywhere. People often immediately think that it can only go on their website or YouTube, but it can do so much more.
Events and exhibitions are great for showcasing your products and services and promoting your business but often the displays and stands could be better. How many times have you walked past a stand only to be given a leaflet or free pen displaying the company’s logo? Or worse still haven’t approached the stand because you were unaware of what the business did and were too afraid to ask?
A video that can be played on your stand is a way of grabbing potential customers interest and informs them of your product and services.
IMAGINE YOU ARE VISITING
If you imagine for one minute that you are walking around an exhibition centre filled with hundreds of businesses. Where do you start? All the stands look the same. The same pop up banners or exhibition stand. Suddenly you notice a stand that has a large TV screen. The TV screen is showing a video of the services/products the business specialises in. Suddenly you are a little more interested. You can instantly see from a far if the company is doing something you are interested in or not. You can then approach the stand to talk to the exhibitors to find out more.
IMAGINE YOU ARE EXHIBITING
Imagine if this was your business exhibiting…. this would mean the people that approach your stand have already made a decision that it is worth their while in talking to you and have an interest in your product or service. The video will increase the viewers perception of the quality of your product or service. Ultimately leading to the leads and contacts you make from exhibiting are less likely to be wasting your time.
The video is not just for the exhibition either. Once you have caught the customers eye and spoken to them on your stand you can follow up by giving them a branded complementary USB stick or DVD that could again have your promotional video on it. They go away with not only a USB stick that they can use, but it is branded and they can easily be reminded or your product or service again by viewing the video again. You can also follow up their visit through email, again sending them the link to your video.
It is easy to undersell your business with a bad representation of what you do, with graphics that don’t quite work, the banners can be bent and damaged, mismatched branding. All of this leads to a less than professional appearance.
Too much text to read can also be a turn off from people visiting your stand. A video is far more attention grabbing. Often people have lots of leaflets and literature to take away as well as a bowl to collect business cards. What would you do with all this paper? Would you read it? It is easy to get forgotten through all this written content. Again a video that is professionally produced for your event should make you stand out from the other exhibitors and make you memorable.
USE VIDEO TO CREATE A BUZZ BEFORE YOU EXHIBIT
So that’s what you can do with a video during an exhibition and after. But what about before you exhibit? How many times do you find out that a business has exhibited at an event and you have missed it? With a video you can release snippets prior to your event as little teasers letting your potential customers know where you are going to be. This can be done on your website, through email and through social media. Not only will this create a buzz around your exhibit but help to make the most out of your investment in the exhibiting costs. It is so easy to sign up to exhibit but forget to tell people you are going to be there, and on the day forget to signpost people to where you are.
Whatever your video need for your exhibition. We can help produce the video that meets your requirements. We can also film whilst you are exhibiting to gather customer testimonials and shots of your stand. Here is an example of how a client used the video we produced on their stand at the NEC.
View Event Video Here
So if you would like us to make a video about you and your business, we would be delighted to work with you to create your event video.
WE WOULD LOVE TO WORK WITH YOU AND MAKE YOUR STAND AT YOUR EVENT OR EXHIBITION BRING YOU QUALITY VISITORS AND LEADS.
Please contact us on 0115 9881641 or email email@example.com